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Current Course Offerings

Spring 2018

 

English 5310.251: Studies in English Language and Linguistics
Topic: Writing Across Cultures
Online/Hybrid; Meets in Round Rock on 1/23, 3/13, and 5/1; all other times online W 6:30-9:20 pm, AVRY Room # TBA
#35086

Instructor: Dr. Pinfan Zhu
Description: English 5310 prepares students with contrastive rhetoric theories, applied linguistic theories, and intercultural communication theories so that they can write effectively for the cross- cultural audiences. Specifically, they will understand different rhetorical patterns used in different cultures, important cultural models to understand cultural differences, and language differences at different levels such as the semantic, syntactic, and cultural. The class is a hybrid course that includes both online meetings and face-to-face meetings. Class discussions, small projects, reading responses, and lectures are the main forms in which the class is conducted. Students will write analytical papers that focus on solving semantic, syntactic, textual, and cultural problems to be coped with in writing across cultures. After taking the course, students can act as a cultural consultant that gives advice on writing, revising, and critiquing texts aimed at cross-cultural audiences.

Format: Hybrid class and discussion based

Goals:

  • Understand and Able to Use Theories, Principles and Skills for Writing across Cultures.

  • Enable students to use contrastive rhetoric theory to write rhetorically effective texts

    aimed at cross-cultural audiences.

  • Enable students to use linguistic theories to create texts that are semantically,

    syntactically, and textually effective for cross-cultural audiences.

Textbooks

  • Mathew McCool, Writing Around the World: A Guide to Write Across Culture, 2009.

  • Mona Baker, In Other Words, 2011.

  • Online Readings

Evaluation:

  • 10% Class Participation

  • 10% Class Discussion

  • 40% Three short analytical papers

  • 10% Mid-term exam

  • 10% Three reading responses

  • 20% Comprehensive Long Paper (presentation 10%)

    Office: FH M-18
    Email: pz10@txstate.edu
    Phone: (512) 245-3013
    Fall Office Hours: Wed. 4:30 – 6:30 pm 

 

ENG 5312.252: Editing the Professional Publication

M 6:30-9:20 pm, FH 114 #33660

Instructor: Dr. Miriam F. Williams


Description: This is the MATC internship course; the course is required for MATC students on the internship track. In this course MATC students will provide professional editing, design, and writing services to actual clients. (Note: The instructor will assign clients on the first day of class.)
Goals: The course will give MATC students the opportunity to:
· participate in an applied learning experience;
· provide a useful service to others while gaining professional technical communication

experience;
· conduct qualitative research and negotiate user/client needs;
· write, edit, and design print and web content in collaborative online environments;
· write, edit, and design print and web content for personal or MATC exam portfolios.

Required Books: Students will be assigned weekly readings from scholarly journal articles. Also, students will be assigned readings from E-reserved book chapters.
Format: Face-to-face meetings in Flowers Hall 114.
Evaluation:
Class Participation (Individual Assessment) = 20 percent
Midterm Progress Report (Individual Assessment) = 20 percent
Content Editing Project (Group Assessment) = 30 percent
Recommendation Report (Group Assessment) = 20 percent
Final Presentation to Client (Group Assessment) =10 percent
For more information: Contact Dr. Miriam F. Williams at mfw@txstate.edu. 

 

ENG 5314.252: Specialization in Technical Communication
Topic: Usability Testing
Th 6:30-9:20 pm, FH 114
Online/Hybrid;
Meets in San Marcos 1/8, 2/8, 2/22, 3/8, 3/28, 4/12, 4/26, all other times online #34873

Instructor: Dr. Aimee Roundtree
Description: This course explains how to plan, conduct, and analyze usability tests to understand the way users interact with different artifacts in order to improve products. It situates user testing within the field of audience analysis, and it covers the principles and methods of this form of applied research. The course covers concepts of usability research in the context of relevant literature, as well as best and new practices in the field. The course also offers hands-on learning experiences in Texas State University's Usability Research Laboratory. The course requires planning, designing, and conducting usability tests, then analyzing data and reporting the findings.
Books: Students will be assigned readings from E-reserved book chapters.

Format: Discussions, student presentations, lectures, workshops, testing sessions

Evaluation: Book review, test plan, testing report, oral presentations, white paper

 

English 5314.253
Topic: Technical Marketing Communication
W 6:30–9:20 pm, AVRY Room # TBA
Online/Hybrid; Meets in Round Rock on 1/17, 3/7, & 4/25; all other times online #39282

Instructor: Dr. Scott Mogull
Description: Technical Marketing Communication focuses on providing informative (or content-rich) and persuasive information about science and technology innovations to potential consumers. In this graduate seminar, we will: (1) cover the foundations and ethics of marketing technical products, (2) analyze the conventional genres of informative (content) marketing, and (3) examine the use of technology and new media in technical marketing.
In this class, students will learn and practice the following: (1) evaluate the features and benefits of a high-tech product (and compare to competing high-tech products on the market), (2) address the needs and wants of potential customers (having constructed an accurate and descriptive audience analysis), (3) determine (through appropriate media selection) how and when to communicate complex information about the technology to potential customers, and (4) apply an appropriate and consistent corporate brand image and writing style in technical marketing communications. Furthermore, technical marketing writers must be ethical in their communications, which may create a dilemma in the capitalization of technology. Therefore, we will critically examine the ethics of technical marketing from a technical communication perspective. Finally, technical communicators must understand the latest available communication technologies in order to effectively reach potential customers and measure marketing effectiveness.

Books: Most readings will be from technical communication and select marketing journals. No specific book is identified at this time (subject to change).
Evaluation: Anticipated assignments include: (1) analysis/presentation of technical marketing genre or technology, (2) portfolio of technical marketing genres for a high-tech or scientific product (including in-class presentation of portfolios), and (3) midterm and final exams. Student engagement and participation in online discussions is also a significant portion of the grade. Office: FH 131

Phone: (512) 537-9336

Email: mogull@txstate.edu