Current Online/Hybrid Courses
English 5310.251: Studies in English Language and Linguistics
Topic: Writing Across Cultures
Online/Hybrid; Meets in Round Rock on 1/23, 3/13, and 5/1; all other times online W 6:30-9:20 pm, AVRY Room # TBA
Instructor: Dr. Pinfan Zhu
Description: English 5310 prepares students with contrastive rhetoric theories, applied linguistic theories, and intercultural communication theories so that they can write effectively for the cross- cultural audiences. Specifically, they will understand different rhetorical patterns used in different cultures, important cultural models to understand cultural differences, and language differences at different levels such as the semantic, syntactic, and cultural. The class is a hybrid course that includes both online meetings and face-to-face meetings. Class discussions, small projects, reading responses, and lectures are the main forms in which the class is conducted. Students will write analytical papers that focus on solving semantic, syntactic, textual, and cultural problems to be coped with in writing across cultures. After taking the course, students can act as a cultural consultant that gives advice on writing, revising, and critiquing texts aimed at cross-cultural audiences.
Format: Hybrid class and discussion based
Understand and Able to Use Theories, Principles and Skills for Writing across Cultures.
Enable students to use contrastive rhetoric theory to write rhetorically effective texts
aimed at cross-cultural audiences.
Enable students to use linguistic theories to create texts that are semantically,
syntactically, and textually effective for cross-cultural audiences.
Mathew McCool, Writing Around the World: A Guide to Write Across Culture, 2009.
Mona Baker, In Other Words, 2011.
10% Class Participation
10% Class Discussion
40% Three short analytical papers
10% Mid-term exam
10% Three reading responses
20% Comprehensive Long Paper (presentation 10%)
Office: FH M-18
Phone: (512) 245-3013
Fall Office Hours: Wed. 4:30 – 6:30 pm
ENG 5314.252: Specialization in Technical Communication
Topic: Usability Testing
Th 6:30-9:20 pm, FH 114
Meets in San Marcos 1/8, 2/8, 2/22, 3/8, 3/28, 4/12, 4/26, all other times online #34873
Instructor: Dr. Aimee Roundtree
Description: This course explains how to plan, conduct, and analyze usability tests to understand the way users interact with different artifacts in order to improve products. It situates user testing within the field of audience analysis, and it covers the principles and methods of this form of applied research. The course covers concepts of usability research in the context of relevant literature, as well as best and new practices in the field. The course also offers hands-on learning experiences in Texas State University's Usability Research Laboratory. The course requires planning, designing, and conducting usability tests, then analyzing data and reporting the findings.
Usability Testing for Survey Research (Required)
Emily Geisen, Jennifer Romano Bergstrom
Publisher: Morgan Kaufmann; 1 edition (March 6, 2017) SBN-10: 0128036567 ISBN-13: 978-0128036563
UX Research: Practical Techniques for Designing Better Products (Required) Brad Nunnally, David Farkas
Publisher: O'Reilly Media; 1 edition (November 25, 2016)
ISBN-10: 149195129X ISBN-13: 978-1491951293
Research Methods in Human-Computer Interaction (Required) Jonathan Lazar, Jinjuan Heidi Feng, Harry Hochheiser Publisher: Morgan Kaufmann; 2 edition (May 3, 2017) ISBN-10: 0128053909 ISBN-13: 978-0128053904
100 Things Every Designer Needs to Know About People (Voices That Matter) Susan Weinschenk
Publisher: New Riders; 1 edition (April 24, 2011)
ISBN-10: 0321767535 ISBN-13: 978-0321767530
Format: Discussions, student presentations, lectures, workshops, testing sessions
Evaluation: Book review, test plan, testing report, oral presentations, white paper
Topic: Technical Marketing Communication
W 6:30–9:20 pm, AVRY Room # TBA
Online/Hybrid; Meets in Round Rock on 1/17, 3/7, & 4/25; all other times online #39282
Instructor: Dr. Scott Mogull
Description: Technical Marketing Communication focuses on providing informative (or content-rich) and persuasive information about science and technology innovations to potential consumers. In this graduate seminar, we will: (1) cover the foundations and ethics of marketing technical products, (2) analyze the conventional genres of informative (content) marketing, and (3) examine the use of technology and new media in technical marketing.
In this class, students will learn and practice the following: (1) evaluate the features and benefits of a high-tech product (and compare to competing high-tech products on the market), (2) address the needs and wants of potential customers (having constructed an accurate and descriptive audience analysis), (3) determine (through appropriate media selection) how and when to communicate complex information about the technology to potential customers, and (4) apply an appropriate and consistent corporate brand image and writing style in technical marketing communications. Furthermore, technical marketing writers must be ethical in their communications, which may create a dilemma in the capitalization of technology. Therefore, we will critically examine the ethics of technical marketing from a technical communication perspective. Finally, technical communicators must understand the latest available communication technologies in order to effectively reach potential customers and measure marketing effectiveness.
Books: Most readings will be from technical communication and select marketing journals. No specific book is identified at this time (subject to change).
Evaluation: Anticipated assignments include: (1) analysis/presentation of technical marketing genre or technology, (2) portfolio of technical marketing genres for a high-tech or scientific product (including in-class presentation of portfolios), and (3) midterm and final exams. Student engagement and participation in online discussions is also a significant portion of the grade. Office: FH 131
Phone: (512) 537-9336